Emerging digital technologies are shaking the foundations of the media business, altering the mediums, the messages, and the models that have long dominated this important social and cultural space. Content creators, publishers, programmers, network operators, and service providers are finding it difficult to understand how and why their long-established “chain of being” is eroding.


This lack of perspective is due to the absence of a coherent theoretical backdrop by which companies can make sense of these changes; a condition which undermines strategic development, induces myopic tactical behavior, and ultimately leaves companies “behind the curve.”

TDG’s president and principal analyst, Michael Greeson, offers a unique interpretive framework for understanding the impact of various “new media” phenomenon—such as the digitization of media content, the shift to non-linear media, and the implications of the “any time, any place, any content” paradigm—using as a backdrop key tenets of relativity and quantum theory to provide a fascinating and unusual interpretative analysis.

“Relativity and quantum theory fueled a legitimate intellectual revolution impacting disciplines far beyond the physical sciences, including philosophy, literary criticism, the social sciences, and even business theory. Why? Because the core concepts have proven surprisingly useful for understanding a variety of phenomena, even today’s media universe: a world of experiences no longer confined by absolute time or space; in which user motives and context more strongly determine the nature of the experience than the creator or distributor.”