Description
Product Category: Market dBrief™
Price: $0
Release Date: 2008 Q4
Author: Michael Greeson, Wendy Stockard, and Sarah Crisman
Pages: 8

Introduction

Popular focus of late has turned to ‘going green’ – that is, adopting environmentally-friendly, energy-conscious dispositions and actions. No doubt due in large part to the rising price of gasoline and fueled by a growing awareness among consumers about global climate issues, the public imagination has been drawn to the positive value of conserving our resources and preserving our environment.

But is this ‘green shift’ just a passing fad? Or have American consumers truly turned the corner when it comes to adopting long-term behavioral changes that will reduce the impact they have on the environment? Are consumer attitudes actually giving rise to sustainable, positive, concrete action?

The purpose of this Market dBrief™ is to benchmark specific aspects of eco- and energy-friendly behaviors and perceptions so that companies can appropriately incorporate ‘green’ aspects into their product planning and market messaging.

Table of Contents
    Introduction
    Green Leanings
    Voodoo Eco-Logic?
    How PC is your PC?
    Sour Stats on 'Green' Apples
    Are We All Ecologically Incorrect?
    Final Thoughts