Product Category: Market dBrief™
Price: $0.00
Release Date: 2009 Q2
Author: Michael Greeson
Pages: 13

In the post-iPhone market, consumers have embraced the widget for its ease of use and enjoyability.  The next logical placement for the widget is on the TV, specifically, on web-enabled set-top boxes.  TDG strongly believes that web-enabled TV will hit its stride in the next 12-24 months, and consumers will eagerly and aggressively adopt the new applications.  It remains to be seen which companies will best exploit the opportunities that internet-enabled TV will deliver.  PayTV operators remain the default choice; though timing will play more than a fair share of who can ultimately grab the brass ring in the battle for emerging internet-TV experience.

This Market dBrief will present TDG’s latest primary consumer research on consumer demand for web-enabled TV-based applications in general and from PayTV Service Providers in particular. The paper also discusses the advantages of a widget-based approach in delivering such services and the benefits that PayTV operators can expect when offering a widget-based interface on their web-enabled set-top boxes.

Table of Contents:
   Setting the Stage
   Home Video Services in the Age of Internet TV – Competitive Realities
   Identifying the Right Solution
   The Right Applications – More than Just On-Demand Information
   New Widget-Related Revenue Opportunities
   The Right Solution – A Powerful Media Processor
   Conclusion

Funding for this research provided by Intel.

For more reading on Widgets and their potential in web-enabled platforms , view Wild About Widgets – Differentiating Video Platforms in the Age of Internet TV.