Product Category: Market dBrief™
Price: $0.00
Release Date: 2009 Q2
Author: Michael Greeson
Pages: 12

The Internet is finally coming to the TV – this time for real and forever. It is no longer a possibility; it is an inevitability. The question for CE OEMs, then, is not “if?” to embed Internet connectivity in new video platforms, but “in what form?” to do so.

The challenge is to identify the right solutions to enhance the living room TV experience without introducing unwarranted complexity. OEMs must be wary of inexpensive solutions that do not have the horsepower or headroom to support the types of web-based TV applications that consumers demand.

This Market dBrief will present TDG’s latest primary consumer research regarding consumer demand for Internet-enabled TV platforms, as well as discuss the advantages of a widget-based approach in delivering such experiences. It will also identify the benefits that OEMs can expect when offering a widget-based interface within their video platforms.

Table of Contents:
   Setting the Stage
   Consumer Electronics in the Internet Age – Competitive Realities
   The Shift to Embedded Web Support
   Identifying the Right Solution
   The Right Interface – the Widget Toolbar
   The Right Applications – More than Just On-Demand Information
   New Revenue Opportunities
   The Right Solution – A Powerful Media Processor
   Conclusion

Funding for this research provided by Intel.

For more reading on widgets, and their potential to PayTV providers, view Using Widgets to Monetize Web-Enabled TV – The Service Provider’s Perspective.