Product Category: Market dBrief™
Price: $0.00
Release Date: 2009 Q2
Author: Colin Dixon
Pages: 12

With the rapid uptake of online video and dramatic improvements in the quality of delivery fueled by innovations in advanced, adaptive codecs from the likes of Move Networks and Microsoft, it was inevitable that some online video distributors would look beyond PC delivery and instead turn their attention to delivering online video “over-the-top” (OTT) of incumbent PayTV services and directly to the television.

Taken from the larger report, Pay TV Service Providers and Online Video Delivery: How Soon is Now?, this paper discusses consumer interest in, and price sensitivity to, an OTT service, and how operators can benefit by embracing web delivery methods, improving their offerings and expanding their audience. This paper also looks at how companies like Netflix are using OTT to their advantage.

Table of Contents
   Perspective 1 Online Video as a Competitive Threat
   Online Video Delivery – Show Me the Money!
   An Example of Today’s OTT Services: Netflix and Video Streaming
   Perspective 2 PayTV Operators Are Standing By to Launch Their
        Own Online TV Services
   Conclusions