Netflix Streaming Use in the US Will Double From 2013 to 2018
New TDG Report Forecasts Continuing Growth During the Next Five Years Followed by a Leveling Out of Subscriptions and Viewing
September 17, 2013 (Plano, TX) – According to a new report from TDG, The Maturation of Netflix – US Streaming Subscriptions & Viewing thru 2022, online TV and movie service Netflix will continue its strong track record of success with domestic streaming forecast to reach 13 billion hours during 2013 and top 26 billion hours in 2018.
Despite this growth, TDG expects market forces will cause domestic Netflix subscriptions and total viewing to level out around 2020, while international growth will continue. According to Bill Niemeyer, TDG Senior Analyst and author of the new report, “Netflix is well out front in Over the Top (OTT) TV with excellent strategy and execution, but will face increasing competition in the US from online enterprises including Amazon, Google, and Hulu, as well as the TV Everywhere efforts of television networks and multichannel operators.”
“Even with domestic growth expected to plateau in 2020, Netflix will remain a formidable US market force,” adds Niemeyer, “Would-be competitors will need to do as Netflix has done: spend the considerable money it takes to acquire quality content, move forward with good strategy, and offer a high-quality consumer search/discovery and viewing experience.”
TDG’s new report forecasts Netflix US streaming subscriptions and use from 2012 to 2022 and compares these to estimated 2012 annual US TV viewing. It also recommends competitive strategies for TV incumbent networks and operators, as well as native OTT firms.
In addition, The Maturation of Netflix reviews historical streaming subscription levels from Q3-11 to Q2-13 and compares Netflix US streaming-enabled subscription counts from 2008 to Q2-13 with those of leading premium TV networks HBO, Showtime, and Starz.
The report also offers TDG’s estimates of Netflix US and international quarterly streaming consumption for Q3-11 to Q2-13, both on a per-subscription basis and in total, and compares total US Netflix viewing with that of TV operator video-on-demand from 2009 to 2012.
The Maturation of Netflix – US Streaming Subscriptions & Viewing thru 2022 is now available for purchase at TDG’s website (www.tdgresearch.com) or by contacting Laura Allen Phillips at 469-287-8060.