2020 Vision: Video Viewing Forecasts by Age and Service, 2013-2020
Author: Joel Espelien,
TDG’s July 2013 report, The Future of TV: A View from 2013, addressed the future of TV from the perspective of net-connected platforms (e.g., smart phones, tablets, and smart TVs) and the availability of TV as an application. As an extension to that report, 2020 Vision focuses on understanding how the different categories of video service will fare in competing for viewers’ attention between now and 2020.
The report is organized as follows:
- An introduction to the topic and rationale as to why TDG believes this new forecast is both useful and necessary;
- A discussion of the baseline video-viewing model, and definitions of video sources considered in this report;
- A step-by-step walk-through of TDG’s video viewing forecast through 2020; and
- A discussion of strategic implications and recommendations for TV-industry professionals who need to plan for and manage their businesses amidst the shifting landscape.
The goal of this report is to examine forecast data from multiple perspectives in order to highlight important themes and trends.
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