Release Date: 2014 Q2
Author: Joel Espelien,
Senior Analyst
Pages: 32
Price: $2,495
Members Download

Summary -

TDG’s July 2013 report, The Future of TV: A View from 2013, addressed the future of TV from the perspective of net-connected platforms (e.g., smart phones, tablets, and smart TVs) and the availability of TV as an application. As an extension to that report, 2020 Vision focuses on understanding how the different categories of video service will fare in competing for viewers’ attention between now and 2020.

The report is organized as follows:

  • An introduction to the topic and rationale as to why TDG believes this new forecast is both useful and necessary;
  • A discussion of the baseline video-viewing model, and definitions of video sources considered in this report;
  • A step-by-step walk-through of TDG’s video viewing forecast through 2020; and
  • A discussion of strategic implications and recommendations for TV-industry professionals who need to plan for and manage their businesses amidst the shifting landscape.

The goal of this report is to examine forecast data from multiple perspectives in order to highlight important themes and trends.

For more information about this report and its contents, please contact sales@tdgresearch.com.

To purchase this report, simply click on the ‘Buy Now’ button below. Price: $2,495 US

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Table of Contents

Executive Summary

Key Findings

1.0 Introduction

1.1 Definition of Key Terms

1.2 Overview

2.0 Methodology

2.1 A Quantum Primer

2.2 Specific Methods

2.2.1 Developing a Video Viewing Baseline

2.2.2 Legacy TV versus Broadband Video by Viewing Share

2.3 Age and TV Viewing

2.4 2013 Video Viewing by Service

2.5 2013 Video Viewing by Age and Service

3.0 Age and Video Behavior: 2013-2020

3.1 The Aging of the US Population

3.2 Age and US Video Viewing

3.3 Viewer Behavior and Video Services in 2020

3.4 Per Capita Video Viewing in 2020

3.5 Evolution in Specific Service Use, 2013-2020

3.6 Putting the Pieces Together: 2020 Viewing by Age and Service

3.7 Forecasting Total Video Viewing by Age and Service, 2013-2020

4.0 Strategic Recommendations

5.0 Final Thoughts

List of Exhibits

Exhibit 1 – Definition of Key Terms

Exhibit 2 – Total Video Viewing by Numerous Metrics, 2013

Exhibit 3 – Legacy TV and Broadband Video Viewing Market Mix, 2013

Exhibit 4 – Population and Video Viewing by Age, 2013

Exhibit 5 – General Video Viewing Service Mix, 2013

Exhibit 6 – Video Viewing Service Mix by Age, 2013

Exhibit 7 – Video Service Use Mix by Age, 2013

Exhibit 8 – US Population by Age, 2013 vs. 2020

Exhibit 9 – Shifts in Total Video Viewing by Age, 2013 vs. 2020

Exhibit 10 – Forecast: Total Video Viewing by Age, 2013-2020

Exhibit 11 – Legacy TV and Broadband Video Viewing Mix by Age, 2020

Exhibit 12 – Daily Per-capita Hours of Video Viewing, 2013 vs. 2020

Exhibit 13 – Forecast: Total US Video Viewing Mix By Service, 2013-2020

Exhibit 14 – Video Viewing Service Mix, 2013 vs. 2020

Exhibit 15 – Forecast: Total 2020 Video Viewing Service Use by Age

Exhibit 16 – Total Video Viewing by Age and Specific Service, 2020

Exhibit 17 – Forecast: Total Video Viewing by Age and Service, 2013-2020

Exhibit 18 – Forecast: Total Video Viewing by Age and Service, 2013-2020