The rollout of TV Everywhere is less than halfway complete on a subscriber-weighted basis due to business negotiation friction between the two parties who stand to benefit from TVE the most strategically – television networks and multichannel TV operators.
The announcement of TV Everywhere in 2009 was the first step in a much larger effort among pay-TV incumbents to address shifting consumer behavior. The fact that TVE is less than halfway deployed represents a tremendous lost opportunity for TV networks and multichannel TV operators, not to mention consumers.
TDG believes it is critical for TV networks and multichannel TV operators to resolve their business differences and move forward rapidly with TVE rollouts. It is extremely important both tactically and strategically for pay-TV incumbents to have a robust competitive offering in the rapidly expanding OTT marketplace.
If you are interested in learning more about this report and some of it’s key insights, download our free Market dBrief™, Why TV Everywhere Is Less Than Half There.
For further information or questions, please contact Laura Allen Phillips.
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Table of Contents
1.1 Definition of Key Terms
2.0 TV Everywhere Background
3.0 TVE Deployment Review
3.1.1 TVE Review: “Top 14” Networks
3.1.2 TVE Review: Top 15 MVPDs
3.2 TVE Availability of “Top 14” TV Networks
3.3 Number of TVE Supported Networks Per Top 15 MVPD
4.0 Review of Previous TDG TVE Report Findings
5.0 Factors Affecting the Outlook for TVE Diffusion
6.0 Final Thoughts
List of Exhibits
Exhibit 1 – Top 15 MVPDs
Exhibit 2 – Top 15 MVPDs Subscriber Counts
Exhibit 3 – Cumulative Share of Total US MVPD Subs Covered by Top 15 MVPDs
Exhibit 4 – TVE Availability of Top TV Networks to Subscribers of Top 15 MVPDs
Exhibit 5 – TVE Authentication Availability for Selected “Top 14″ Networks by MVPD
Exhibit 6 – Top 15 MVPDs – Number of TVE Authenticated Networks Supported