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Release Date: 2012 Q2
Author: Michael Greeson,
Founding Partner, Research
and Vibha Pant, Contributing Analyst
Pages: 58
Price: $1,995

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Summary

This report identifies (a) the segment of consumers already engaging cloud-media services, and (b) those segments of non-users who are interested in and likely to pay to use such a service. As well, this report profiles these segments in detail based on a variety of characteristics including demographics, CE ownership and usage, and cloud-media preferences, among others. To be clear, while this report does address likely demand for these applications, it is intended as an exercise in exploratory primary research, not to forecast industry direction.

For further information or questions, please contact Laura Allen Phillips.


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