Live Linear Encoding — A Primer
Authors: Andy Beach, Senior Analyst
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Watching TV via the Internet continues to become more common. The technical barriers are giving way and the business reasons for avoiding it are starting to lessen. Far from being over, it is perhaps most accurate to say we are at the end of the beginning. Major broadcasters and operators are exploring over-the-top (OTT) video business models, and it is less of a question of if they will offer these services, but when and how.
The goal of this paper is to highlight the first part of that ecosystem necessary to power live linear streaming; discuss the publishers making inroads into the space; and examine the startups and platform players looking to unseat them. Thereafter, the report will focus on the beginning of the live linear streaming process: the encoders it takes to power a live linear streaming experience and the companies bringing these solutions to market.
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