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Now Available for Purchase
Release Date: 2014 Q4
Author: Michael Greeson
Pages: 48

In September 2014, TDG surveyed 500 adult broadband users that did not subscribe to a traditional home pay-TV service such as those offered by cable or satellite operators or telco-TV. Consumers that do not use a traditional home pay-TV service are for practical purposes separated into two groups: those that have a broadband connection and those that do not. Those that do use a home broadband service—what TDG calls ‘Pay-TV Refugees’—are the focus of this report.

Pay-TV Refugees are separated into two sub-segments: Cord Cutters and Cord Nevers. As profiled extensively in this report, these two segments exhibit widely varying demographic and video-viewing characteristics—to such a degree that any company targeting Pay-TV Refugees must develop two distinct packaging and pricing strategies.

This report has several objectives:

  • To describe the consumers that are Pay-TV Refugees, both Cord Cutters and Cord Nevers.
  • To estimate the size of the segments, and profile each group;
  • To understand the motivations of those who choose to do without pay-TV;
  • To comprehend video-centric consumer electronic use and assess video engagement across several such platforms; and
  • To test the appeal of a few home TV/video packages among this segment.