The CE and PC Ecosystem of the Broadband Household: 2012
Summary
The purpose of this report is to describe via primary research the consumer electronic (CE) ecosystem of the U.S. broadband (BB) household (HH), specifically in terms of:
(1) The types of CE and personal computing (PC) devices used;
(2) The location of these devices within various rooms of the home;
(3) The percent of these devices connected to the Internet in general and by location; and
(4) The type of networking technology used to make each connection.
This report is an update to our 2010 study, The In-Home CE Ecosystem of U.S. Broadband Households
Table of Contents
Key Findings
1 Introductory Comments
1.1 Purpose
1.2 Methodology
2 Mapping the Broadband Home – the Digital “Floor Plan”
2.1 Primarily Residential Type
2.2 Specific Types of Rooms in the Broadband Home
3 Defining the In-Home CE & PC Ecosystem
3.1 Televisions
3.1.1 Diffusion and Average Ownership
3.1.2 Penetration of TV Type by Room
3.1.2.1 Basic (Non-HD) TVs
3.1.2.2 HDTVs by Room
3.1.2.3 Smart TVs by Room
3.2 Stand-Alone DVD Players
3.2.1 Diffusion and Average Ownership
3.2.2 Penetration by Room
3.3 Stand-alone Blu-ray Players (non-PS3)
3.3.1 Diffusion and Average Ownership
3.3.2 Penetration by Room
3.4 Digital Video Recorders
3.4.1 Diffusion and Average Ownership
3.4.2 Penetration by Room
3.5 Slingbox or Similar Platform
3.5.1 Diffusion and Average Ownership
3.5.2 Penetration by Room
3.6 Internet Set-Top Boxes (Apple TV, Roku, Vudu)
3.6.1 Diffusion and Average Ownership
3.6.2 Penetration by Room
3.7 Next-Gen Game Consoles
3.7.1 Diffusion and Average Ownership
3.7.2 Penetration by Room
3.8 Personal Computers
3.8.1 Diffusion and Average Ownership
3.8.2 Penetration by Room
3.8.3 Penetration by Room
4 Home Networks
4.1 Familiarity with and Ownership of Home Networks
4.2 Location of Network Gateway in the Home
5 Diffusion of Net-Enabled CE and PCs among Device Owners
5.1 Internet Connectivity by Device
5.2 Internet Connectivity by Location of Device
5.2.1 Master Bedroom
5.2.2 Family or Living Room
5.2.3 Non-Master Bedrooms
5.2.4 Den
5.2.5 Home Office
5.2.6 Other Rooms
6 Diffusion of Net-Enabled Consumer Electronics among All Broadband Households
6.1 Diffusion of Specific Net-Enabled Consumer Electronics
6.2 Connectivity of Specific Net-Enabled Consumer Electronics
7 Final Thoughts
List of Exhibits
Exhibit 1 – Primary Residential Type
Exhibit 2 – Broadband Service by Residential Type
Exhibit 3 – Types of Rooms in the BB Home
Exhibit 4 – HD and Non-HD Television Diffusion and Mean
Exhibit 5 – Penetration of Basic (Non-HD) TVs by Room
Exhibit 6 – Penetration of HDTVs by Room
Exhibit 7 – Penetration of Non-3D Smart TVs by Room
Exhibit 8 – Penetration of 3D Smart TVs by Room
Exhibit 9 – Stand-Alone DVD Player Diffusion and Mean
Exhibit 10 – Penetration of Stand-Alone DVD Players by Room
Exhibit 11 – Stand-Alone Blu-ray Players (Non-PS3) Diffusion and Mean
Exhibit 12 – Penetration of Blu-ray Players by Room
Exhibit 13 DVR Diffusion and Mean
Exhibit 14 – Penetration of DVRs by Room
Exhibit 15 – Slingboxes Diffusion and Mean
Exhibit 16 – Penetration of Slingboxes by Room
Exhibit 17 – Internet Set-Top Box Diffusion and Mean
Exhibit 18 – Penetration of Internet Set-Top Boxes by Room
Exhibit 19 – Game Console Diffusion and Mean
Exhibit 20 – Game Console Diffusion by Presence of Children in the Home
Exhibit 21 – Penetration of Game Consoles by Room
Exhibit 22 – PC Platform Diffusion and Mean …
Exhibit 23 – Penetration of Desktop PCs by Room
Exhibit 24 – Penetration of Tablet PCs by Room
Exhibit 25 – Familiarity and Use of Home Networks
Exhibit 26 – Location of Home Network Gateway within the BB Home
Exhibit 27 – Gateway Placement: 2006 v 2011
Exhibit 28 – Gateway Placement by Age
Exhibit 29 – Primary Network Use by Age
Exhibit 30 – Location of Gateway by Primary Network Use
Exhibit 31 – Internet Connectivity Rates among CE and PC Devices in the Broadband Home
Exhibit 32 – LAN Connections Used by Networked CE and PC Devices in the Broadband Home
Exhibit 33 – Net Connectivity Status of CE and PC Devices Used in the Master Bedroom
Exhibit 34 – LAN Connections Used by Networked CE and PC Devices in the Master Bedroom
Exhibit 35 – Net Connectivity Status of CE and PC Devices Used in the Family/Living Room
Exhibit 36 – LAN Technologies Used by CE and PC Devices in the Family/Living Room
Exhibit 37 – Net Connectivity Status of CE and PC Devices Used in the Non-Master Bedrooms
Exhibit 38 – LAN Connections Used by CE and PC Devices in Non-Master Bedrooms
Exhibit 39 – Net Connectivity Status of CE and PC Devices Used in the Den
Exhibit 40 – LAN Connections Used by CE and PC Devices Used in the Den
Exhibit 41 – Net Connectivity Status of CE and PC Devices Used in the Home Office
Exhibit 42 – Penetration of CE Platform by Room Among All BB Households
Exhibit 43 – Penetration of Connected CE Platform by Room Among All BB Households
