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Author: Joel Espelien, Senior Analyst
Alan Wolk, Senior Analyst
Pages: 44
Publication date: May 2016
Available for purchase

As TDG first predicted in 2008, video viewing continues to shift from legacy TV to broadband video platforms. This change  has necessitated a transformation in the tools, technology, and workflow used to deliver video to end consumers. One particularly important development has been the emergence of online video platforms (OVPs) that provide SaaS-based solutions to rights-holders, content owners, and others seeking to capitalize on the growth of this new medium.

This report provides TDG’s first-ever examination of the OVP market, focusing on the opportunities and (very real) challenges facing this new industry. The report builds on and extends a number of previous TDG reports, including The Future of TV Viewing, 2016- 2025, and provides:

  • An overview of OVP features and services,
  • An examination of the drivers and inhibitors of OVP growth,
  • Forecasts for captive and non-captive viewing of SVOD, AVOD, and TVE its impact on OVP growth during the next decade (2016-2025),
  • A discussion of key OVP industry players; and
  • Recommendations for key ecosystem participants, including MVPDs, OTT operators, public-cloud and CDN vendors, and content creators.