The Future of TV Monetization
Release Date: 2014 Q2
Author: Bill Niemeyer,
The early history of TV monetization can be characterized primarily in one word: advertising. For the first 25 years of mass-consumer TV distribution, the main monetization model was commercials embedded in linear broadcast TV. Today, however, TV incumbents are being driven to innovate both by consumer demand for multi-platform viewing, and by TV advertisers and media buying agencies hoping to reach increasingly fragmented audiences.
This report shares the historical TV/Video revenues for subscription, transactional and advertising, as well as what the future holds for monetization of TV programming. It also discusses in-market platforms such as TV Everywhere and VOD that have the capacity to contribute to TV/Video revenue in next five years, and significantly past 2020.