TV Everywhere Deployment among Top U.S. Operators and Networks, 2014
Release Date: 2014 Q4
Author: Bill Niemeyer
The past five years have shown significant progress since the TVE initiative was released. However, there is still significant work to be done, particularly in regard to measurement and monetization. It is critical for TV networks and multichannel TV operators to finish the remaining work and bring fully-realized TVE to market. Pay-TV incumbents, now more than ever, must have a truly competitive offering in the growing and dynamic OTT landscape.
TV Everywhere Deployment among Top U.S. Operators and Networks, 2014 provides an appraisal of recent developments and key trends for TVE including:
- A quantized analysis of TVE rollout based on TDG’s October 2014 review of the availability of TVE services of the “Top 15” TV networks;
- A comparison of new findings to data from TDG’s October 2013 review;
- An analysis of the factors impacting the future of TVE, including the remaining business issues such as monetization and promotion; and
- The potential impact of new standalone OTT network offerings and the emergence of virtual MVPD services from Sony, DirecTV, and others.