TV Everywhere Market Update 2012
Summary
This report details how ‘TV Everywhere’ rollouts in the U.S. are proceeding; discusses current TVE strategies; and forecasts how this service is likely to evolve in the next few years.
Table of Contents
1.0 Executive Overview
1.1 ‘TV Everywhere’ Today
1.2 TVE Market Drivers
1.3 TVE Futures
1.4 Conclusions
2.0 Definitions
2.1 What is TV Everywhere?
2.2 Who is Responsible for Delivering TVE Service?
3.0 The Functions of TV Everywhere
4.0 TVE Solution Vendors
4.1 thePlatform
4.2 Cisco
4.3 Synacor
4.4 Platform Comparison
5.0 How Operators Work with Content Provider in TV Everywhere
5.1 Content Provider-Friendly Approach
5.2 Subscriber-Friendly Approach
5.3 Collaborative Approach
6.0 Operator TVE Portal Update
7.0 Con-TVE Deployments
7.1 Broadcasters Take Charge of TVE
7.2 Operators Draw a Line in the Sand
8.0 Market Drivers
8.1 Content Distribution has Changed Forever
8.2 The Consumer
8.3 PayTV Operators
8.4 Content Providers
9.0 The Future of TV Everywhere
9.1 The Future of Op-TVE Services
9.2 The Future of Con-TVE Services
9.3 Op-TVE Forecasts
9.4 Con-TVE Forecasts
10.0 Conclusions
Endnotes
List of Exhibits
Exhibit 1 – The Major Functions of a TVE Solution Provider
Exhibit 2 – Policy Management of Content: Major Functions
Exhibit 3 – Content Workflow: Major Functions
Exhibit 4 – Presentation Layer: Major Functions
Exhibit 5 – Cisco, thePlatform and Synacor TVE Solutions Compared
Exhibit 6 – EPIX Online Sign-In
Exhibit 7 – Operator-Provided TV Everywhere (Op-TVE) Services
Exhibit 8 – HBO Go on the iPad
Exhibit 9 – Content Provider TV Everywhere (Con-TVE) Services
Exhibit 10 – HBO Go on TV via a Roku STB
Exhibit 11 – The Content Distribution Model is Upending
Exhibit 12 – Interest in 3-Screen TVE Service
Exhibit 13 – Op-TVE Forecasts: 2011-2016
Exhibit 14 – Effect of Op-TVE Portals on Proclivity to Downgrade/Cancel
Exhibit 15 – Comparing PayTV ARPU and Consumer Incomes, 2002-2008
