TV Gets Personal – Trends in Mobile Video Viewing 2015 – 2025
Release Date: 2015 Q1
Author: Joel Espelien
The future of TV is an app. If you follow TDG, you know we’ve been making this argument for several years and, once again, our forecasts have proven spot on. New OTT app-based video services are set to flood the market in 2015, pushing more high-quality video to the mobile masses.
As this happens, viewing share will shift from television to devices like smartphones and tablets, both within and beyond the home. This means not only a turn from legacy to broadband delivery, but entails a fundamental transformation of the viewing experience; a shift from social viewing in front of large-screen televisions to solitary viewing in front of smaller screens. The impact on the platform viewing mix will be profound.
TDG’s new report offers deep insights of great value to industry stakeholders through the value chain, and provides:
- A detailed examination of the mobile video space;
- A thorough analysis of the drivers and inhibitors for mobile video viewing;
- Updated market share forecasts through 2025 for legacy and broadband video viewing by consumer platform (smart TVs, connected TVs, PCs, tablets, and smartphones); and
- Best practices for strategists hoping to master the ongoing shift to quantum video access and viewing.