Viewing Preferences in the Age of Multi-Source Television
Release Date: 2011 Q3
Authors: Vibha Pant,
Founding Partner, Research
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This report identifies and describes various segments of the TV viewing population based on their preference for various video sources including broadcast TV, DVR, PayTV VoD, Internet video, and DVD/Blu-ray discs. It also profiles these segments based on a variety of characteristics, including demographics, CE use, and online video behavior, among others.
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