Each year, TDG fields numerous quantitative primary research studies, including two annual projects: one focused on multi-platform, multi-conduit, multi-context video consumption; the second on the in-home and mobile ecosystem of the connected consumer.

TDG also fields a variety of multi-client projects, with topics determined by consensus among TDG Members. Using a multi-client format, a limited number of anonymous partners come together all sharing an interest in a specific research topic. This coalescence of interest allows partners to gain valuable insight into their own questions without having to shoulder the costs associated with fully custom projects.

Examples of our most recent primary research are listed below.

Late Millenials Media Behaviors

Because the 18-24 age group is defying traditional TV models, businesses are being forced to abandon long-established practices in order to accomodate these tech-savvy and demanding consumers. An intensive study is needed to understand this unique segment, which has grown up engulfed with technology’s latest advances. Read more

Video Behavior in the Age of Quantum Media

As consumers take greater control of their own broadcast schedule, the ways in which they consume video reflects some core concepts of Quantum physics: there is no such thing as absolute place or absolute time. In our latest round of consumer research, we examine consumer usage and behaviors around Quantum Media.

Benchmarking the Connected Consumer

Given pervasive broadband access and the emergence of network-enabled consumer electronics, consumers are beginning to enjoy unprecedented access to digital media on their terms - that elusive promise of any content, at any time or location, and on any device. Undoubtedly, the shift will disrupt established business and consumption dynamics (the impact of which is already being felt by Hollywood and Wall Street). Then again, it will also present vast opportunities for those companies who can master this new universe. Creative destruction at its best!

In addition, TDG can provide custom research for the US and global markets.