Each year, TDG fields two syndicated quantitative primary research studies: one focused on multi-platform, multi-conduit, multi-context video consumption; the second on the in-home and mobile ecosystem of the connected consumer.

TDG also fields a variety of multi-client projects, with topics determined by consensus among TDG Members. Using a multi-client format, a limited number of anonymous partners come together all sharing an interest in a specific research topic. This coalescence of interest allows partners to gain valuable insights into their own questions without having to shoulder the costs associated with fully custom projects.

Recent Primary Research Projects

Video Behavior in the Age of Quantum Media

As consumers take greater control of their own broadcast schedule, the ways in which they consume video reflects some core concepts of Quantum physics: there is no such thing as absolute place or absolute time. In our latest round of consumer research, we examine consumer usage and behaviors around Quantum Media.

Benchmarking the Connected Consumer

Given pervasive broadband access and the emergence of network-enabled consumer electronics, consumers are beginning to enjoy unprecedented access to digital media on their terms - that elusive promise of any content, at any time or location, and on any device. Undoubtedly, the shift will disrupt established business and consumption dynamics (the impact of which is already being felt by Hollywood and Wall Street). Then again, it will also present vast opportunities for those companies who can master this new universe. Creative destruction at its best!

Live Sports Viewing

Using study data, and applying a fan-intensity-based segmentation analysis, TDG has created an in-depth profile of four live sports viewing segments, ranging from the casual viewer or ‘Minor Fan’ to the extremely enthusiastic ‘Super Fan.’ This Project sizes and provides a detailed data-driven study of each segment, as well as assesses the appeal of several new value-added television video and audio features (including cost sensitivities and bundling appeal).

Cracking the Code: Segmenting Viewers in the Age of Quantum Video

TDG custom consumer segmentations on how the theory of quantum media applies to real-world behavior. This segmentation report is a highly sophisticated data-driven means of subdividing the adult video viewers market into distinct, non-overlapping groups that share similar characteristics. These segmentations are then used to inform market strategy and design uniquely appealing products and services that best address the real needs of specific consumer groups, and extract maximum value from both high- and low-profit customers.

Late Millennials Media Behaviors

Late Millennials (those between the ages of 18 and 24) are defying traditional TV models, leaving those in the consumer video chain to rethink their strategies in order to accommodate this emerging and important Millennial sub-segment. This project exclusively studies precisely these consumers -- a segment that has grown up using many of the latest advanced video services, and have a very distinct vision of what constitutes a quality video experience. Read more

Current Primary Research Projects

Email us for more information about current projects.

See why Fortune 100 companies like Apple, Intel, Comcast, Disney, Adobe, and others trust TDG for their research needs.