2020 Vision: Video Viewing Forecasts by Age and Service, 2013-2020

Summary - TDG's July 2013 report, The Future of TV: A View from 2013, addressed the future of TV from the perspective of net-connected platforms (e.g., smart phones, tablets, and smart TVs) and the availability of TV as an application. As an extension to that report, 2020 Vision focuses on understanding how the different categories of video service will fare in competing …

Date
Apr 04, 2014
Author
Joel Espelien

A Primary Profile of Internet Set-top Box Users & Intenders

Summary According to recent TDG research, more than 60% of US broadband households have at least one TV connected to the Internet and can enjoy online media services like Netflix and Pandora on their televisions. In other words, assuming 90 million US households subscribe to residential broadband service, some 54 million now have access to movies and television programming from the …

Date
Mar 18, 2014
Author
Vibha Pant

Long-Term Broadband and Home Network Forecasts

Summary This report is the latest installment of TDG’s continuing analysis of global broadband and home network diffusion. The report has been offered semi-annually since TDG was founded in 2004, our oldest ongoing analysis and forecast series. Our objective is to provide a big picture view of the evolution of the global broadband and home networking market, especially as relevant services, technologies, …

Date
Feb 04, 2014
Author
Dr. Predrag Filipovic, Ph.D

TV Viewing in the Age of Quantum Video

Summary Today, live broadcast and cable programming competes with a growing array of platforms and services, including time-shifting via DVR and VOD, as well as the availability of online video content now available on the television. With this growing variety of options now available to consumers, 'TV time' has fragmented, as has the user experience. TV Viewing in the Age of Quantum Video explores …

Date
Jan 10, 2014
Author
Michael Greeson, Vibha Pant

‘TV Everywhere’ Deployment among Top US Operators and Networks – Q4, 2013

Summary ‘TV Everywhere’ (TVE) was first announced in early 2009 as a joint multichannel TV operator and television network initiative. Its objective is to enable authenticated online viewing of TV programming for subscribers of all multichannel operators. Over the next four years, the rollout of TVE was significantly delayed by disagreements between networks and operators over contract terms to cover online …

Date
Dec 04, 2013
Author
Bill Niemeyer

Live Linear Encoding -- A Primer

Summary Watching TV via the Internet continues to become more common. The technical barriers are giving way and the business reasons for avoiding it are starting to lessen. Far from being over, it is perhaps most accurate to say we are at the end of the beginning. Major broadcasters and operators are exploring over-the-top (OTT) video business models, and it is …

Date
Oct 24, 2013
Author
Andy Beach

Testing Price & Brand of Broadband TV Services

Summary To date, over-the-top (OTT) TV offerings have primarily played a supplementary role in the TV experiences of US consumers. In the next few years, however, that will change. In fact, Intel is set to introduce its replacement-oriented OTT TV service in fall 2013, with other deep-pocketed brands like Apple, Google, and Microsoft due to follow. This report discusses recent TDG research …

Date
Oct 02, 2013
Author
Michael Greeson

The Maturation of Netflix: Forecasts & Analysis

Summary When Netflix first launched in 1998 as an innovative DVD-by-mail subscription service it would have been difficult to imagine that 15 years later, during the first half of 2013, it would pass HBO to become the largest premium TV/movie subscription service in the United States with 30 million streaming-only subscribers, as well as having a rapidly growing international streaming business. …

Date
Sep 12, 2013
Author
Bill Niemeyer

Net-Connected TV User Dimensions

Summary The diffusion of net-connected televisions among US broadband households (BB HHs) is presently around 60%. Assuming broadband diffusion of 90 million households, some 54 million BB HH now own at least one Internet-connected TV in their home, but 46 million do not. These two segments are quite distinct from one another in a number of important characteristics. This report compares the …

Date
Aug 02, 2013
Author
Vibha Pant and Michael Greeson

The Future of TV: A View from 2013

Summary The future of TV is an app. Smartphones and tablets are leading the way, training millions of users how to visit an app store to choose and download their own selection of third-party applications onto their devices. According to TDG, during the course of the next seven years, the app ecosystem will extend to the net-connected devices that link to …

Date
Jul 01, 2013
Author
Joel Espelien

A Review of 2013 TV Everywhere Deployment Status

Summary The rollout of TV Everywhere is less than halfway complete on a subscriber-weighted basis due to business negotiation friction between the two parties who stand to benefit from TVE the most strategically – television networks and multichannel TV operators. The announcement of TV Everywhere in 2009 was the first step in a much larger effort among pay-TV incumbents to address shifting …

Date
May 30, 2013
Author
Bill Niemeyer

In‐Home CE and Home Network Ecosystem ‐ 2013

Summary This report outlines the consumer electronic, home network, and PC ecosystem within the broadband household. We assess ownership, room placement, and net connectivity of TVs and other ancillary devices (such as Blu-ray & DVD players, DVRs, iSTBs, game consoles & personal computers), outlining the changes over the last three years. If you need to know about what today's 'Digital Home' …

Date
May 01, 2013
Author
Vibha Pant and Michael Greeson

Social TV: Myths, Facts, and the Future

Summary Social TV is real, but it is not what you think. Social TV is not a thing (or an app or an industry) at all, but a behavior, a new way of watching television. To be more precise, social TV turns the decades-old relationship between viewers and content providers on its head. Social TV is about the audience, not the content …

Date
Mar 27, 2013
Author
Joel Espelien

Global Smartphone Streaming Video Consumption: 2012-2017

Summary This paper forecasts the number of smartphones capable of receiving high-quality streaming video (from high-quality mobile networks), and addresses challenges the market is likely to face; changes that will accelerate video usage faster than current thinking suggests. We will also discuss cellular competition, which in most markets continues to promote flat data plans. We will address the conversion to faster cellular …

Date
Mar 01, 2013
Author
Peter White

Relevance of Audio Quality in Smart TV, Tablet, and Smartphone Purchases

Summary You will see from this report that the quality of audio when watching video — whether on a smart TV, tablet, or smartphone — matters. There is simply no way around it (nor should there be). Adding HD Surround Sound to a standard-definition tablet or smartphone is not only perceived as valuable but you can put a price tag on …

Date
Feb 27, 2013
Author
Michael Greeson

Smartphone User Dimensions

Summary Smartphone diffusion is now a mainstream phenomenon, with younger consumers more likely to consider these devices a “must have” versus a “nice to have” item. Most Millennials (18-34s) grew up with a computer and a mobile phone in the home (this is especially true for Late Millennials, the 18-24s), and their understanding of communications and digital entertainment is radically different …

Date
Feb 01, 2013
Author
Michael Greeson

Tablet Diffusion and Its Impact on Video Use – Forecasts and Recommendations

Summary It’s only been three years since Apple first shipped the iPad, yet in that short time media tablets have become a significant part of the video delivery landscape. Apple’s success has enlightened the world to the existence of this new market, attracting significant competition. Apple’s competitors in the thin/light tablet market, who continue to gain market share, now include Google, Amazon, …

Date
Jan 25, 2013
Author
Bill Niemeyer

‘First Glance’ TV Viewing Segments, 2012

Summary According to TDG’s ‘First Glance’ ratings (metrics based on the order in which respondents turn to various TV content sources), live broadcast TV shows and movies remain the first choice for the majority of the TV viewers (65%), followed by DVR-recorded material (17%) and online video (9%). Based on these metrics, advanced segmentation is possible, and we identify five distinct segments …

Date
Jan 09, 2013
Author
Michael Greeson

HBO versus Netflix: The Thriller in the Chiller

Summary Just a year ago, the Nordic region (including Sweden, Denmark, Finland, and Norway) could rightly have been described as dull from the point of view of over-the-top (OTT) video services. Yes, short-clip video from websites such as YouTube, along with various local news sites, were popular, but no significant OTT movie or TV sites were available, much less major “TV …

Date
Dec 05, 2012
Author
Colin Dixon

Pay-TV Refugees – A Primary Profile of Cord Cutters and Cord Nevers

Summary Today, 87% of broadband households currently subscribe to a pay-TV service, a decline of almost five percentage points since 2010 but nonetheless a very strong indicator of the grip that pay-TV has an US households. That being said, a growing number of broadband subscribers are now doing without pay-TV services altogether, having either “cut the cord” or never signed up …

Date
Nov 09, 2012
Author
Michael Greeson

No Console Required: The Changing Face of TV Gaming

Summary This report provides an overview of the market for non-console TV game services in the United States. As it stands today, this market can be divided into three main groups: • Multi-System Operator TV games services; • Internet-based services emulating the console experience; and • Internet-based casual TV gaming services. The report looks at each of these three groups in detail and examines key …

Date
Oct 24, 2012
Author
Colin Dixon

Social TV User Dimensions—2012

Summary “Social TV viewing” is the defined as the simultaneous use of mobile technology to communicate and interact with currently-viewed TV content or with others regarding said content. Such use is made possible by pervasive use broadband Internet services and wireless home networks, as well as rapid innovation in portable devices such as iPads/tablets and smartphones. Instead of TV viewers passively …

Date
Sep 12, 2012
Author
Michael Greeson

Video Behavior Among Tablet Users—2012

Summary In April 2010, Apple introduced the iPad and started what is widely considered a revolution in consumer media consumption, selling 84 million units worldwide in slightly over two years. Since that time, tablets based on Google’s Android operating system have been introduced from companies including Amazon, Asus, Motorola, and Samsung and are today gaining market share. The impact of this young …

Date
Aug 29, 2012
Author
Bill Niemeyer

Smart TVs 2012-2017: Connections, Use, and Portal Revenue

Summary By the end of 2012, 159 million homes worldwide will have at least one smart TV. This number will grow more than threefold by 2017 to 510 million households (HH). Today, many consumers in the US and Japan are connecting these TVs to the Internet but in other areas, Europe and parts of Asia for example, connection rates are much …

Date
Jul 04, 2012
Author
Colin Dixon

Consumer Interest in Cloud-Based Personal Media Services

Summary This report identifies (a) the segment of consumers already engaging cloud-media services, and (b) those segments of non-users who are interested in and likely to pay to use such a service. As well, this report profiles these segments in detail based on a variety of characteristics including demographics, CE ownership and usage, and cloud-media preferences, among others. To be clear, …

Date
Jun 11, 2012
Author
Michael Greeson

Profiling Today’s eReader User - A Consumer Snapshot

Summary Without a doubt, eReading is here to stay. However, the platforms on which consumers read electronic books, newspapers, and magazines will evolve, and rapidly so. The eReader space is still considered “emerging,” and those that use eReaders are in many ways a mirror image of those who currently use a pad/tablet. Yet even among these two advanced consumer segments there …

Date
Apr 16, 2012
Author
Michael Greeson

The CE & PC Ecosystem of the Broadband Household: 2012

Summary The purpose of this report is to describe via primary research the consumer electronic (CE) ecosystem of the U.S. broadband (BB) household (HH), specifically in terms of: (1) The types of CE and personal computing (PC) devices used; (2) The location of these devices within various rooms of the home; (3) The percent of these devices connected to the Internet in general and …

Date
Mar 16, 2012
Author
Michael Greeson

Making Ad-Supported VOD Work

Summary This report will review: - The current level of VOD use by cable and telco IPTV subscribers; - How advertising-supported broadcast and cable network programming is significantly underrepresented in VOD viewing; - Why networks and advertisers consider VOD an undesirable advertising platform, including opinions from key industry participants; - A quantitative look at how free ad-supported VOD could quickly and dramatically grow if operators …

Date
Feb 29, 2012
Author
Bill Niemeyer

TV Everywhere Market Update 2012

Summary This report details how ‘TV Everywhere’ rollouts in the U.S. are proceeding; discusses current TVE strategies; and forecasts how this service is likely to evolve in the next few years. For further information or questions, please contact Laura Allen Phillips. To purchase this report, simply click on the 'Buy Now' button below. Price: $1,995 US Table of Contents 1.0 Executive Overview 1.1 ‘TV Everywhere’ Today 1.2 TVE …

Date
Jan 04, 2012
Author
Colin Dixon

Viewing Preferences in the Age of Multi-Source Television

Summary This report identifies and describes various segments of the TV viewing population based on their preference for various video sources including broadcast TV, DVR, PayTV VoD, Internet video, and DVD/Blu-ray discs. It also profiles these segments based on a variety of characteristics, including demographics, CE use, and online video behavior, among others. For further information or questions, please contact Laura Allen …

Date
Nov 30, 2011
Author
Vibha Pant and Michael Greeson

Web Browsing for CE Devices: No Keyboard, No Mouse, No Problem?

Summary This report provides an in-depth market review of how web browsers are used in nontraditional browsing devices. It examines browser products targeted at the CE marketplace and focuses on browsing from the following devices: Smart TVs, Blu-ray Disc Players, Game Consoles and Portable Gaming Systems. The report also provides new survey data that reveals how people are using browsers at …

Date
Sep 19, 2011
Author
Colin Dixon

Internet-Enabled Video Service Models for Pay TV Service Providers

Summary TDG was commissioned by Cisco to audit and analyze six example service models for potential IP based services. The six proposed service models were: "TV Everywhere" - Delivering TV content to PCs and other non-set-top devices using an Authentication model, "TV-to-PC" - Offering Internet-delivered video content to the TV, Offering movies and TV shows through an online video storefront, Providing TV apps and selling …

Date
Aug 04, 2011
Author
Steven Hawley

Broadband and Home Networks – the Evolution (2005-2030)

Summary Broadband and Home Networks—The Evolution, picks up where The Diffusion Group’s 2008 report, The Future of Home Networks, left off in chronicling the rapid rise of broadband adoption and associated increase in network diffusion in the home. The subject of this report is the evolution of fixed-broadband Internet access and its home network extensions. Its main purpose is to forecast the …

Date
Jul 20, 2011
Author
Predrag Filipovic

Profiling Netflix Streamers 2011

Summary Netflix, a leading over-the-top (OTT) video service provider, continues to rack up impressive subscriber gains, even as incumbent VoD efforts expand and new competitors enter the market. At the end of 2010, more than 20 million U.S. households paid at least $8 per month to access a widening variety of movies and TV shows on a widening variety of net-connected …

Date
Jun 13, 2011
Author
Vibha Pant and Michael Greeson

OTT TV Platforms, 2011 – Forecasts & Analysis

Summary In the last two years, a wide variety of the devices consumers connect to their TV (and even the TV itself) have acquired Internet features that, for example, enable consumers to watch Internet video, browse their personal media, and listen to Internet radio—all on their television set. It would seem that the age of Internet-enabled TV is truly upon us. This …

Date
May 20, 2011
Author
Colin Dixon

Premium Video-on-Demand Rental Windows - The Consumer Speaks

Summary On-demand video has historically been limited to older content that had long lost its sales luster, a reasonable strategy given high demand for new DVDs and record-breaking profits for Hollywood studios. But with DVD sales tanking and emerging channels (i.e., digital distribution) failing to make up for the revenue gap, a consensus is developing that distribution strategies must change, and …

Date
Apr 01, 2011
Author
Michael Greeson

Television-Band White Spaces: Analysis & Forecasts

Summary TV Band White Spaces are the unused TV channels in each geographic area. The FCC set-aside almost fifty TV channels, but not a single city comes even close to using them all. That means there is unused TV spectrum in each locality that could be used for other purposes including (1) wireless Internet service, (2) wireless local area networks, and …

Date
Mar 09, 2011
Author
Philip Leigh

Adaptive Bitrate Technology: Driving Video to Three-Screens

Summary A quick definition of Adaptive Bitrate (ABR) streaming: When a device streaming a video to another device reduces or increases the bitrate of a video being delivered to optimize the video quality to current conditions in the network and receiving device. The introduction of ABR streaming techniques for video delivery has addressed many issues and significantly improved the quality of video …

Date
Jan 13, 2011
Author
Colin Dixon

Home Network User Segments

Summary Today, approximately 4-in-10 broadband households own a home network, a penetration rate which has been relatively stable over the past few years, even as broadband diffusion has slowed. The good news is that many of these users have expressed a desire to upgrade their networks to "a more powerful home network that can handle my household's media usage habits.” This report …

Date
Jan 07, 2011
Author
Vibha Pant and Michael Greeson

PC-to-TV Video Viewers – A Consumer Snapshot

Summary Though PC-to-TV connectivity may be viewed by CE professionals as a bit unglamorous, the truth is that at least once a year, approximately one-third of adult broadband users connect a PC to their TV in order to view either PC-stored or net video on their TV. Built from a recent study of over 2,000 US broadband households, this report examines …

Date
Jan 04, 2011
Author
Michael Greeson