Research Reports
In‐Home CE and Home Network Ecosystem ‐ 2013Summary This report outlines the consumer electronic and PC ecosystem within the broadband household. We measure ownership, room placement, and net connectivity of TVs and other ancillary devices (such as Blu-ray & DVD players, DVRs, iSTBs, game consoles & personal computers), outlining the changes over the last 3 years. Home network diffusion, usage and awareness is also analyzed. Table of Contents Table of … Date
May 01, 2013
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Social TV: Myths, Facts, and the FutureSummary Social TV is real, but it is not what you think. Social TV is not a thing (or an app or an industry) at all, but a behavior, a new way of watching television. To be more precise, social TV turns the decades-old relationship between viewers and content providers on its head. Social TV is about the audience, not the content … Date
Mar 27, 2013
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Global Smartphone Streaming Video Consumption: 2012-2017Summary This paper forecasts the number of smartphones capable of receiving high-quality streaming video (from high-quality mobile networks), and addresses challenges the market is likely to face; changes that will accelerate video usage faster than current thinking suggests. We will also discuss cellular competition, which in most markets continues to promote flat data plans. We will address the conversion to faster cellular … Date
Mar 01, 2013
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Relevance of Audio Quality in Smart TV, Tablet, and Smartphone PurchasesSummary You will see from this report that the quality of audio when watching video — whether on a smart TV, tablet, or smartphone — matters. There is simply no way around it (nor should there be). Adding HD Surround Sound to a standard-definition tablet or smartphone is not only perceived as valuable but you can put a price tag on … Date
Feb 27, 2013
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Smartphone User DimensionsSummary Smartphone diffusion is now a mainstream phenomenon, with younger consumers more likely to consider these devices a “must have” versus a “nice to have” item. Most Millennials (18-34s) grew up with a computer and a mobile phone in the home (this is especially true for Late Millennials, the 18-24s), and their understanding of communications and digital entertainment is radically different … Date
Feb 01, 2013
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Tablet Diffusion and Its Impact on Video Use – Forecasts and RecommendationsSummary It’s only been three years since Apple first shipped the iPad, yet in that short time media tablets have become a significant part of the video delivery landscape. Apple’s success has enlightened the world to the existence of this new market, attracting significant competition. Apple’s competitors in the thin/light tablet market, who continue to gain market share, now include Google, Amazon, … Date
Jan 25, 2013
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‘First Glance’ TV Viewing Segments, 2012Summary According to TDG’s ‘First Glance’ ratings (metrics based on the order in which respondents turn to various TV content sources), live broadcast TV shows and movies remain the first choice for the majority of the TV viewers (65%), followed by DVR-recorded material (17%) and online video (9%). Based on these metrics, advanced segmentation is possible, and we identify five distinct segments … Date
Jan 09, 2013
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HBO versus Netflix: The Thriller in the ChillerSummary Just a year ago, the Nordic region (including Sweden, Denmark, Finland, and Norway) could rightly have been described as dull from the point of view of over-the-top (OTT) video services. Yes, short-clip video from websites such as YouTube, along with various local news sites, were popular, but no significant OTT movie or TV sites were available, much less major “TV … Date
Dec 05, 2012
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Pay-TV Refugees – A Primary Profile of Cord Cutters and Cord NeversSummary Today, 87% of broadband households currently subscribe to a pay-TV service, a decline of almost five percentage points since 2010 but nonetheless a very strong indicator of the grip that pay-TV has an US households. That being said, a growing number of broadband subscribers are now doing without pay-TV services altogether, having either “cut the cord” or never signed up … Date
Nov 09, 2012
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No Console Required: The Changing Face of TV GamingSummary This report provides an overview of the market for non-console TV game services in the United States. As it stands today, this market can be divided into three main groups: • Multi-System Operator TV games services; • Internet-based services emulating the console experience; and • Internet-based casual TV gaming services. The report looks at each of these three groups in detail and examines key … Date
Oct 24, 2012
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Social TV User Dimensions—2012Summary “Social TV viewing” is the defined as the simultaneous use of mobile technology to communicate and interact with currently-viewed TV content or with others regarding said content. Such use is made possible by pervasive use broadband Internet services and wireless home networks, as well as rapid innovation in portable devices such as iPads/tablets and smartphones. Instead of TV viewers passively … Date
Sep 12, 2012
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Video Behavior Among iPad/Tablet Users—2012Summary In April 2010, Apple introduced the iPad and started what is widely considered a revolution in consumer media consumption, selling 84 million units worldwide in slightly over two years. Since that time, tablets based on Google’s Android operating system have been introduced from companies including Amazon, Asus, Motorola, and Samsung and are today gaining market share. The impact of this young … Date
Aug 29, 2012
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Smart TVs 2012-2017: Connections, Use, and Portal RevenueSummary By the end of 2012, 159 million homes worldwide will have at least one smart TV. This number will grow more than threefold by 2017 to 510 million households (HH). Today, many consumers in the US and Japan are connecting these TVs to the Internet but in other areas, Europe and parts of Asia for example, connection rates are much … Date
Jul 04, 2012
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Consumer Interest in Cloud-Based Personal Media ServicesSummary This report identifies (a) the segment of consumers already engaging cloud-media services, and (b) those segments of non-users who are interested in and likely to pay to use such a service. As well, this report profiles these segments in detail based on a variety of characteristics including demographics, CE ownership and usage, and cloud-media preferences, among others. To be clear, … Date
Jun 11, 2012
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Profiling Today’s eReader User - A Consumer SnapshotSummary Without a doubt, eReading is here to stay. However, the platforms on which consumers read electronic books, newspapers, and magazines will evolve, and rapidly so. The eReader space is still considered “emerging,” and those that use eReaders are in many ways a mirror image of those who currently use a pad/tablet. Yet even among these two advanced consumer segments there … Date
Apr 16, 2012
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The CE and PC Ecosystem of the Broadband Household: 2012Summary The purpose of this report is to describe via primary research the consumer electronic (CE) ecosystem of the U.S. broadband (BB) household (HH), specifically in terms of: (1) The types of CE and personal computing (PC) devices used; (2) The location of these devices within various rooms of the home; (3) The percent of these devices connected to the Internet in general and … Date
Mar 16, 2012
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Making Ad-Supported VOD WorkSummary This report will review: - The current level of VOD use by cable and telco IPTV subscribers; - How advertising-supported broadcast and cable network programming is significantly underrepresented in VOD viewing; - Why networks and advertisers consider VOD an undesirable advertising platform, including opinions from key industry participants; - A quantitative look at how free ad-supported VOD could quickly and dramatically grow if operators … Date
Feb 29, 2012
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TV Everywhere Market Update 2012Summary This report details how ‘TV Everywhere’ rollouts in the U.S. are proceeding; discusses current TVE strategies; and forecasts how this service is likely to evolve in the next few years. Table of Contents 1.0 Executive Overview 1.1 ‘TV Everywhere’ Today 1.2 TVE Market Drivers 1.3 TVE Futures 1.4 Conclusions 2.0 Definitions 2.1 What is TV Everywhere? 2.2 Who is Responsible for Delivering TVE Service? 3.0 The Functions of TV Everywhere 4.0 … Date
Jan 04, 2012
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Viewing Preferences in the Age of Multi-Source TelevisionSummary This report identifies and describes various segments of the TV viewing population based on their preference for various video sources including broadcast TV, DVR, PayTV VoD, Internet video, and DVD/Blu-ray discs. It also profiles these segments based on a variety of characteristics, including demographics, CE use, and online video behavior, among others. Table of Contents Key Findings 1.0 Project Overview 2.0 Identifying 'First Glance' … Date
Nov 30, 2011
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Web Browsing for CE Devices: No Keyboard, No Mouse, No Problem?Summary This report provides an in-depth market review of how web browsers are used in nontraditional browsing devices. It examines browser products targeted at the CE marketplace and focuses on browsing from the following devices: Smart TVs, Blu-ray Disc Players, Game Consoles and Portable Gaming Systems. The report also provides new survey data that reveals how people are using browsers at … Date
Sep 19, 2011
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Internet-Enabled Video Service Models for Pay TV Service ProvidersSummary TDG was commissioned by Cisco to audit and analyze six example service models for potential IP based services. The six proposed service models were: "TV Everywhere" - Delivering TV content to PCs and other non-set-top devices using an Authentication model, "TV-to-PC" - Offering Internet-delivered video content to the TV, Offering movies and TV shows through an online video storefront, Providing TV apps and selling … Date
Aug 04, 2011
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Broadband and Home Networks – the Evolution (2005-2030)Summary Broadband and Home Networks—The Evolution, picks up where The Diffusion Group’s 2008 report, The Future of Home Networks, left off in chronicling the rapid rise of broadband adoption and associated increase in network diffusion in the home. The subject of this report is the evolution of fixed-broadband Internet access and its home network extensions. Its main purpose is to forecast the … Date
Jul 20, 2011
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Profiling Netflix Streamers 2011Summary Netflix, a leading over-the-top (OTT) video service provider, continues to rack up impressive subscriber gains, even as incumbent VoD efforts expand and new competitors enter the market. At the end of 2010, more than 20 million U.S. households paid at least $8 per month to access a widening variety of movies and TV shows on a widening variety of net-connected … Date
Jun 13, 2011
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OTT TV Platforms, 2011 – Forecasts & AnalysisSummary In the last two years, a wide variety of the devices consumers connect to their TV (and even the TV itself) have acquired Internet features that, for example, enable consumers to watch Internet video, browse their personal media, and listen to Internet radio—all on their television set. It would seem that the age of Internet-enabled TV is truly upon us. This … Date
May 20, 2011
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Premium Video-on-Demand Rental Windows - The Consumer SpeaksSummary On-demand video has historically been limited to older content that had long lost its sales luster, a reasonable strategy given high demand for new DVDs and record-breaking profits for Hollywood studios. But with DVD sales tanking and emerging channels (i.e., digital distribution) failing to make up for the revenue gap, a consensus is developing that distribution strategies must change, and … Date
Apr 01, 2011
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Television-Band White Spaces: Analysis & ForecastsSummary TV Band White Spaces are the unused TV channels in each geographic area. The FCC set-aside almost fifty TV channels, but not a single city comes even close to using them all. That means there is unused TV spectrum in each locality that could be used for other purposes including (1) wireless Internet service, (2) wireless local area networks, and … Date
Mar 09, 2011
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Adaptive Bitrate Technology: Driving Video to Three-ScreensSummary A quick definition of Adaptive Bitrate (ABR) streaming: When a device streaming a video to another device reduces or increases the bitrate of a video being delivered to optimize the video quality to current conditions in the network and receiving device. The introduction of ABR streaming techniques for video delivery has addressed many issues and significantly improved the quality of video … Date
Jan 13, 2011
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Home Network User SegmentsSummary Today, approximately 4-in-10 broadband households own a home network, a penetration rate which has been relatively stable over the past few years, even as broadband diffusion has slowed. The good news is that many of these users have expressed a desire to upgrade their networks to "a more powerful home network that can handle my household's media usage habits.” This report … Date
Jan 07, 2011
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PC-to-TV Video Viewers – A Consumer SnapshotSummary Though PC-to-TV connectivity may be viewed by CE professionals as a bit unglamorous, the truth is that at least once a year, approximately one-third of adult broadband users connect a PC to their TV in order to view either PC-stored or net video on their TV. Built from a recent study of over 2,000 US broadband households, this report examines … Date
Jan 04, 2011
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