TDG's Primary Projects offer participants an inexpensive way to obtain up-to-date consumer insights without the associated costs of custom research.
Using a multiclient format, a limited number of anonymous partners come together all sharing an interest in a specific research topic. This coalescence of interest allows sponsoring partners to gain valuable insights into their own questions and invaluable insight into what the rest of the industry is trying to address.
As consumers take greater control of their own broadcast schedule, the ways in which they consume video reflects some core concepts of Quantum physics: there is no such thing as absolute place or absolute time. In our latest round of consumer research, we examine consumer usage and behaviors around Quantum Media.
Given pervasive broadband access and the emergence of network-enabled consumer electronics, consumers are beginning to enjoy unprecedented access to digital media on their terms - that elusive promise of any content, at any time or location, and on any device. Undoubtedly, the shift will disrupt established business and consumption dynamics (the impact of which is already being felt by Hollywood and Wall Street). Then again, it will also present vast opportunities for those companies who can master this new universe. Creative destruction at its best!
In addition, TDG can provide custom research for the US and global markets.