Benchmarking the Connected Consumer
Given pervasive broadband access and the rapid diffusion of network-enabled consumer electronics, consumers are beginning to enjoy unprecedented access to digital media on their terms — any content, any conduit, any context. Undoubtedly, the shift will disrupt established business and consumption dynamics (the impact of which is already being felt by Hollywood and Wall Street). Then again, it will also present vast opportunities for those companies who can master this new universe. Creative destruction at its best!
TDG’s Benchmarking the Connected Consumer research helps companies understand in unparalleled detail the connected-consumer ecosystem — that is, the devices, services, and applications used by today’s adult broadband user, both within the home and on the go. Key subject areas examined in this project include:
What types of consumer electronic devices are present in the US broadband household?
Within the home, where are these devices located and how are they connected to the Internet?
How frequently are these devices used by the broadband-enabled connected consumer and in what context?
- What types of traditional and broadband video services are used by the connected consumer, and on what platforms and at what frequencies?
TDG’s Benchmarking studies generate deep intelligence on the evolving in-home ecosystem and consumer use of various Internet-connected devices. Companies active in the design, manufacture, or sale of digital consumer electronics or digital media will find this research to be of great relevance to their strategic and tactical endeavors.
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