Fall/Winter Study: Benchmarking the Connected Consumer

Given pervasive broadband access and the emergence of network-enabled consumer electronics, consumers are beginning to enjoy unprecedented access to digital media on their terms – that elusive promise of any content, at any time or location, and on any device. Undoubtedly, the shift will disrupt established business and consumption dynamics (the impact of which is already being felt by Hollywood and Wall Street). Then again, it will also present vast opportunities for those companies who can master this new universe. Creative destruction at its best!

This annual research project is specifically intended to help companies identify target consumers and quantify market opportunities.  TDG will design and field a primary consumer study of 2,000 U.S. adults who currently subscribe to some form of residential broadband service. This survey will examine a wide variety of issues focused on the “connected video experience” including questions related but not limited to the following:

• What types of consumer electronic devices are currently used by consumers?

• Which types of “connected devices” are consumers most likely to purchase in the next six months?

• How frequently and in what way are these devices being used for media sharing purposes?

This study generates deep intelligence on an evolving market space fraught with uncertainty; an industry undergoing quantum shifts now redefining the entire media value chain. Companies active in the design, manufacture, or sale of digital consumer electrons or digital media must understand how the diffusion of network-capable video platforms will impact their business.

TDG’s clients understand that consumer research is a key tool in making such distinctions, but only when pursued according to a self-evident but frequently ignored truth: consumer perceptions (much less purchasing decisions) do not develop in a vacuum but are part of a larger behavioral framework. Understanding this framework (and the behavioral subtleties within) provides a much deeper context in which to construe key data. For these reasons, this primary research project will quantify consumer behavior and perceptions in regard to a very broad range of topics including (but not limited to):

• Consumer electronics
• Appeal and Use of Home Networking Solutions for Media Sharing
• Online Video Consumption

For more information, please fill out the form below.