Video Behavior in the Age of Quantum Media
A Detailed Examination of Consumer Use of TV & Video Services and Apps
As consumers exert greater control over when, where, and on what screen they view professional video, we are reminded of certain core concepts of quantum mechanics; namely, the absence of absolute place or time (due to mobility and time-shifting), and the relevance of context in viewing decisions (which speaks the opportunities and challenges of personalization/contextualization). This, among other reasons, is why TDG often refers to contemporary video experiences as being quantum in nature.
The Quantum Video Behavior study examines how adult broadband users engage — and prefer to engage — both legacy and new digital video services and applications, as well as the platforms that enable them.
Topics Covered in the QVB Project
- Video Platform Ownership and Usage
- Internet Connectivity of TVs and Ancillary Video Platforms
- Computing Platform Ownership and Usage
- Mobile Device Ownership and Usage
- Video Viewing Behavior by Conduit (legacy vs. online) and Platform
- Use of TV and Online Video Services
- Appeal of New Broadband-enabled TV Services
- Use of Video Apps by Device
- Other topics key to understanding contemporary video consumption.
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