A Detailed Examination of Consumer Use of TV & Video Services and Apps

As consumers exert greater control over when, where, and on what screen they view professional video, we are reminded of certain core concepts of quantum mechanics; namely, the absence of absolute place or time (due to mobility and time-shifting), and the relevance of context in viewing decisions (which speaks the opportunities and challenges of personalization/contextualization). This, among other reasons, is why TDG often refers to contemporary video experiences as being quantum in nature.

The Quantum Video Behavior study examines how adult broadband users engage — and prefer to engage — both legacy and new digital video services and applications, as well as the platforms that enable them.Quantum-Video-2012

Topics Covered in the QVB Project

  • Video Platform Ownership and Usage
  • Internet Connectivity of TVs and Ancillary Video Platforms
  • Computing Platform Ownership and Usage
  • Mobile Device Ownership and Usage
  • Video Viewing Behavior by Conduit (legacy vs. online) and Platform
  • Use of TV and Online Video Services
  • Appeal of New Broadband-enabled TV Services
  • Use of Video Apps by Device
  • Other topics key to understanding contemporary video consumption.

To receive additional information about this project, please complete the form below.