Blending the expertise of our consultants with the insights of deep quantitative research, TDG has developed a concise vision of the how the multi-screen video and connected consumer markets are likely to evolve over the next three to five years.
Such knowledge is relevant to a great many companies, but those that work closest with TDG fall into to three categories:
Product and Technology Vendors
TDG helps product and technology companies understand what consumers want to buy, what features must be offered, and what price they will pay; providing real-world market forecasts and specific product and service strategies. From product concept to market entry; to distribution, positioning, and messaging, TDG’s consultants will help ensure your product or service is ready for the real consumer market.
Developing new content distribution channels in the digital age means balancing a razor’s edge between building new markets and cannibalizing existing ones. TDG can help you the address the challenges of a multi-screen, multi-conduit world, and to define a clear point at which each new distribution channel becomes economically viable.
Video service providers of all kinds are facing difficult challenges, especially in the residential market. For incumbents, costs of programming continue to skyrocket even as new competitors are filling the isles. For new ventures, gaining cost-effective access to compelling content is becoming more difficult, threatening their businesses. Navigating this landscape is no easy task, and TDG’s staff is well versed at doing just that: helping service providers of all kinds take advantage of emerging consumer trends by creating applications and services defined by these trends.
But this pertains to much more than just video service providers. As the Connected Consumer interacts with Internet of Things, broadband operators are in a unique position to leverage their existing consumer relationships to bundle and sell a wide range of specific application (e.g., security and automation).
For more information about how TDG’s team can help your company address existing and emerging strategic challenges, please contact Michael Greeson at email@example.com.