Summary
A quick definition of Adaptive Bitrate (ABR) streaming: When a device streaming a video to another device reduces or increases the bitrate of a video being delivered to optimize the video quality to current conditions in the network and receiving device.
The introduction of ABR streaming techniques for video delivery has addressed many issues and significantly improved the quality of video streaming. This report discusses the file solutions of ABR, as well as forecasts the growth possiblities of ABR on all three screens thru 2015 in the US and North American markets.
Table of Contents
Key Findings
1.0 Introduction
2.0 What is ABR?
2.1 File Chunking ABR Solutions
2.2 File Switching ABR Solutions
2.3 ABR Solutions in the Market Today
3.0 Forecasting the Growth ABR Delivery in North America
3.1 ABR for Net-to-PC Video
3.1.1 Short-Form Video
3.1.2 Long-Form Standard Definition (SD) Video
3.1.3 Long-Form HD and 3D Video
3.1.4 Live TV
3.1.5 Internet PVR
3.1.6 Ambient Video
3.1.7 ABR Growth in the Net-to-PC Video Market
3.2 ABR for Net-to-TV Video
3.2.1 Game Consoles
3.2.2 Internet-Enabled TVs
3.2.3 Blu-ray Players and Internet STBs
3.2.4 Hybrid STBs
3.2.5 PCs Connected to TVs
3.2.6 Overall ABR Growth in the Net-to-TV Video Market
3.3 ABR for Net-to-Mobile Video
3.3.1 The Impact of Speed and Screen Size
3.3.2 The Impact of Premium Content
3.3.3 ABR Mobile Streaming Growth
3.4 Total ABR Market Growth
4.0 Reflections & Recommendations
List of Exhibits
Exhibit 1 – List of ABR Solutions and Providers
Exhibit 2 – Growth in North American Internet Video through 2015, by Screen
Exhibit 3 – Types of Net-to-PC Internet Video
Exhibit 4 – North American PC Share of Monthly Internet Video Bandwidth by Type, 2010
Exhibit 5 – North American PC Share of Monthly Internet Video Bandwidth by Type, 2015
Exhibit 6 – North American Net-to-PC Adaptive Bitrate Video Growth through 2015
Exhibit 7 – ESPN3 on Xbox360
Exhibit 8 – North American Net-to-TV Adaptive Bitrate Video Growth through 2015
Exhibit 9 – North American Net-to-Mobile Adaptive Bitrate Video Growth through 2015
Exhibit 10 – North American ABR Growth through 2015