Description
Product Category: Broadband Media
Price: $2500.00
Release Date: 2009 Q4
Author: Colin Dixon
Pages: 52

The TV is finally joining the family of connected devices. A huge array of CE manufacturers is beginning to deliver TV devices that also provide Internet video. They are responding to consumer pressure to be able to watch Internet video such as Netflix movies on the television. Game consoles, networked televisions, Blu-ray Players, hybrid STBs and broadband STBs are all scrambling to fulfill this new consumer need.

This report discusses the role each of these platforms will have in the delivery of Over-the-Top video to the television. It looks at the evolution of the market over the period 2009 through 2014 and reveals which of these platforms will dominate the delivery of OTT to the TV. This worldwide report breaks out the progress of each platform by geographic region. It also discusses the major success factors driving platform adoption. An example of each devices category is discussed to illustrate how the products are adapting to the OTT challenge in the real world.

It is the second report in this series. The first report, Broadband-Enabled TV: The Rise of the OTT Provider analyzes the market conditions, identifies key market trends and predicts likely market developments. Both reports are updates to Broadband Video: Redefining the Television Experience, released in 2007.

Table of Contents

Attributions
Key Findings
1     Introduction
2     Evolution of the Market
   2.1 Market Drivers & Inhibitors
   2.2 The Diffusion of Broadband-Enabled TV Devices
   2.3 Active Over-the-Top TV Devices
3     Network Connected Televisions
   3.1 Network DTV Market Growth
   3.2 nDTV OTT Usage and Market Dynamics
   3.3 Samsung’s LN46B750 46” 1080p LCD TV – Today’s Network TV
4     Game Consoles
   4.1 Console Market Growth
   4.2 Console OTT Usage and Market Dynamics
   4.3 Xbox 360: Taking Advantage of Local Content
5     Internet Set-top Boxes
   5.1 iSTB Market Growth
   5.2 iSTB OTT Usage and Market Dynamics
   5.3 Apple TV: A Work In Progress
     5.3.1 Could Apple be the One?
     5.3.2 Conclusions
6     Media-centric Personal Computers
   6.1 PC and Laptop/Notebook Market Growth
   6.2 PC and Laptop OTT Usage and Market Dynamics
   6.3 BSkyB Leverages Media Center PCs
7     Hybrid Set-top Boxes
   7.1 Hybrid STB Market Growth
   7.2 Hybrid STB OTT Usage and Market Dynamics
   7.3 FetchTV: A Hybrid Platform for the Consumer Market
8     Blu-Ray Players
   8.1 Blu-Ray Player Market Growth
   8.2 Blu-ray Player OTT Usage and Market Dynamics
   8.3 RCDb: Opening up Blu-Ray Players to the World

List of Tables
Table 1  Definition of Key Terms 

List of Figures
Figure 1  The Multi-Source Television – A Platform Topology
Figure 2 Cumulative Broadband-Enabled TV Platforms
Figure 3  Global Broadband-Enabled Video Platform Mix – 2009
Figure 4  Global Broadband-Enabled Video Platform Mix – 2014
Figure 5  Global Active OTT Platform Mix – 2009
Figure 6  Global Active OTT Platform Mix – 2014 
Figure 7  Net Change in Market Share among Active OTT TV Platforms – 2009 to 2014
Figure 8  Global nDTV Household Growth – 2009 to 2014
Figure 9  Global nDTV Households by Region – 2009 to 2014
Figure 10  Active OTT nDTV Households by Region – 2009 to 2014
Figure 11  The LN46B750 Connected TV Does Internet Media
Figure 12 Next-Generation Game Console Households – 2009 to 2014
Figure 13  Next-Generation Game Console Households by Region – 2009 to 2014
Figure 14  Active OTT Console Households by Region – 2009 to 2014
Figure 15  Global iSTB Households – 2009 to 2014
Figure 16  Global iSTB Households by Region – 2009 to 2014
Figure 17  Active OTT iSTB Households by Region – 2009 to 2014 
Figure 18 Apple's Third Interface for the Apple TV iSTB 
Figure 19  Global Media-centric-Enabled TV Households – 2009 to 2014
Figure 20  Global Media-centric-Enabled TV Households by Region – 2009 to 2014
Figure 21  Active OTT Media-centric-Enabled TV Households by Region – 2009 to 2014
Figure 22  SkyPlayer running on a Media Center PC
Figure 23  Global Hybrid STB Households – 2009 to 2014
Figure 24  Global Hybrid STB Household by Region – 2009 to 2014 
Figure 25  Active OTT Broadband Hybrid STBs by Region – 2009 to 2014
Figure 26  The FetchTV Hybrid STB
Figure 27  The FetchTV IPG
Figure 28  Annual Sales of DVD Players in the U.S. – 1998 to 2008
Figure 29  Global Blu-ray TV Households – 2009 to 2014
Figure 30  Global Blu-ray TV Households by Region – 2009 to 2014
Figure 31  Active OTT Blu-ray-Enabled TV Households by Region – 2009 to 2014
Figure 32  The Netflix Client for PS3