Summary
TDG was commissioned by Cisco to audit and analyze six example service models for potential IP based services. The six proposed service models were:
- "TV Everywhere" - Delivering TV content to PCs and other non-set-top devices using an Authentication model,
- "TV-to-PC" - Offering Internet-delivered video content to the TV,
- Offering movies and TV shows through an online video storefront,
- Providing TV apps and selling them through an application storefront,
- Remote-storage Digital Video Recorder (RS-DVR), in which some or all DVR storage is network (cloud)-based, and,
- Selling transport services to third parties as a wholesale CDN.
This report examines and describes those core service models in detail.
Table of Contents
Key Findings
1 Introduction
1.1 The basis for this report
1.2 Research methodology
1.3 Extending the range of our research
1.4 Barriers to adoption
1.5 Terminology used in this report
2 Evolution of the Market
2.1 Market Drivers & Inhibitors
2.2 The Pay TV industry and the emergence of Internet-delivered video
3 Six Core Internet-enabled Video Models
3.1 "TV Everywhere‖" TV to the PC
3.1.1 TV Everywhere analysis
3.1.2 Summary: TV Everywhere
3.2 Model 2: Internet Video delivered via the SP‘s set-top box to the TV
3.2.1 Analysis: Internet-sourced video to the TV
3.2.2 Summary: Internet-sourced video content to the TV
3.3 Model 3: Video Storefront
3.3.1 Analysis: Video Storefront
3.3.2 Summary: Video storefront
3.4 Model 4: TV Apps and the Application Store
3.4.1 Analysis: TV Apps
3.4.2 Summary: TV Apps model
3.5 Model 5: Remote Storage Digital Video Recorder (RS-DVR)
3.5.1 Analysis: RS-DVR
3.5.2 Model 5 Summary
3.6 Model 6: Wholesale Content Delivery Network (CDN)
3.6.1 Analysis: Wholesale CDN
3.6.2 Summary: Wholesale CDN
4 Overall Analysis of the six core models
5 Additional Internet-enabled Video Service Models
5.1 An alternative implementation of the Authentication Model
5.2 Dual-screen services
5.3 Cloud-hosted storage as a basis for multi-screen services
5.4 Extending Internet service models outside the existing service footprint
5.5 Extending Internet service models outside the existing device footprint
5.6 Leveraging third-party ecosystem providers as resellers
5.7 Wholesale headend services and content, resold to other operators
6 Conclusions
List of Figures
Figure 1 - Comcast Xfinity TV, a "TV Everywhere" service
Figure 2 - KyLin TV specialty premium programming, which is delivered to an Internet STB
Figure 3 - YouTube portal with a clickable video ad
Figure 4 - Clickable social media connections within a YouTube video page
Figure 5 - Short-form Internet video from The New York Times
Figure 6 - BEK Sports local programming from BEK Communications
Figure 7 - Verizon Flex View's Video Storefront
Figure 8 - Verizon FiOS TV Widget Bazaar
Figure 9 – Pre-installed video apps available via Google TV
Figure 10 - DISH Remote Access - Place-shifting via a Fair Use model
Figure 11 - MLB.com's At Bat app for the Apple iPad
List of Tables
Table 1- Definition of Key Terms
Table 2 - Types of Internet Video Content
Table 3 - Ranking of Models