Description
Product Category: Broadband Media
Price: $995.00
Release Date: 2008 Q2
Author: Michael Greeson, President and Principal Analyst
Pages: 66
Tables: 50

 
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Summary

TDG has long contended that the most logical platform for introducing media networking and broadband video to the home TV is the DVD layer. By embedding support for both broadband and home networking into mainstream DVD platforms, media networking in general - and TV-based web video consumption in particular - would enhance the DVD viewing experience, as well as accelerate the diffusion of next-generation entertainment capabilities.

But what services and features do consumers really want in such a platform? What aspects are truly compelling and which are simply overkill?

This TDG consumer snapshot evaluates receptivity to nine Internet-enabled "next-generation" applications likely to be featured on future DVD players. Consumer interest in these nine features is profiled from several different perspectives: Age, Gender, Tech-Adopter Status, Advanced CE Ownership, and New DVD Purchasing Intentions.

To read more about this important new report, please click here.

A Few Key Findings from the Report

• Regardless of gender, consumers are significantly less interested in overtly Webcentric applications such as using IM or chatting with others online while watching a DVD. Even the most sophisticated technology consumers find these applications relatively unappealing.

• Not surprisingly, the younger the consumer, the more interest in having each of the nine next-gen features. Simply stated, interest in these features in largely generational.

• Generally, those likely to purchase a new DVD player show the greatest interest in the nine features considered. In fact, the lowest ranking feature among DVD Intenders is about as high as the second ranking feature among DVD Neutrals.

Table of Contents

1.0    Introduction
2.0    Research Methodology & Background
        2.1      Quantitative Consumer Survey Methodology
        2.2      Web-Enabled DVD Features Evaluated
3.0    Desirable Features of Web-Enabled DVD Players
        3.1      Preliminary Comments
        3.2      Ability to See Newest Movie Previews or Trailers
        3.3      Ability to See Updated Interviews with Key Actors
        3.4      Ability to Access Online Fan Sites Related to the Movie
        3.5      Ability to Share My Favorite Movie Scenes with Others on the Internet
        3.6      Ability to Instant Message or Chat with Others on the Internet about
                        the Movie
        3.7      Download Ringtones from Movie Soundtrack to Use on Mobile Phone
        3.8      Ability to Download Movie Photos as Wallpaper on PC or Mobile Phone
        3.9      Ability to Buy Specific Products Featured in the Movie
        3.10    Ability to Download Different Language Tracks (such as Spanish
                        or French)
4.0    Profile Summaries
        4.1      Impact of Gender
        4.2      Impact of Age
        4.3      Impact of Tech-Adopter Status
        4.4      Impact of Advanced CE Ownership
        4.5      Impact of DVD Purchase Intention
5.0    Reflections & Recommendations

 
List of Tables

Table 1      Ranking of Web-Enabled DVD Features
Table 2      Interest in Seeing Newest Previews & Trailers by Gender
Table 3      Interest in Seeing Newest Previews & Trailers by Age
Table 4      Interest in Seeing Newest Previews & Trailers by Tech-Adopter Status
Table 5      Interest in Seeing Newest Previews & Trailers by Advanced CE
                    Status
Table 6      Interest in Seeing Newest Previews & Trailers by Intention to Purchase
                    New DVD Player
Table 7      Interest in Seeing Updated Interviews with Key Actors by Gender
Table 8      Interest in Seeing Updated Interviews with Key Actors by Age
Table 9      Interest in Seeing Updated Interviews with Key Actors by
                    Tech-Adopter Status
Table 10    Interest in Seeing Updated Interviews with Key Actors by Advanced
                    CE Status
Table 11    Interest in Seeing Updated Interviews with Key Actors by Intention to
                    Purchase New DVD Player
Table 12    Interest in Accessing Online Movie Fan Sites by Gender
Table 13    Interest in Accessing Online Movie Fan Sites by Age
Table 14    Interest in Accessing Online Movie Fan Sites by Tech-Adopter Status
Table 15    Interest in Accessing Online Movie Fan Sites by Advanced CE
                    Ownership
Table 16    Interest in Accessing Online Movie Fan Sites by DVD Purchase
                    Intention
Table 17    Interest in Sharing Favorite Movie Scenes with Others on the Internet
                    by Gender
Table 18    Interest in Sharing Favorite Movie Scenes with Others on the Internet
                    by Age
Table 19    Interest in Sharing Favorite Movie Scenes with Others on the Internet by
                    Tech-Adopter Status
Table 20    Interest in Sharing Favorite Movie Scenes with Others on the Internet by
                    Advanced CE Ownership
Table 21    Interest in Sharing Favorite Movie Scenes with Others on the Internet by
                    DVD Purchase Intention
Table 22    Interest in IM or Chatting with Others on the Internet about the Movie
                    by Gender
Table 23    Interest in IM or Chatting with Others on the Internet about the Movie
                    by Age
Table 24    Interest in IM or Chatting with Others on the Internet about the Movie by
                    Tech-Adopter Status
Table 25    Interest in IM or Chatting with Others on the Internet about the Movie by
                    Advanced CE Ownership
Table 26    Interest in IM or Chatting with Others on the Internet about the Movie by
                    DVD Purchase Intention
Table 27    Interest in Downloading Ringtones from Movie Soundtrack by Gender
Table 28    Interest in Ability to Download Ringtones from Movie Soundtrack by Age
Table 29    Interest in Downloading Ringtones from Movie Soundtrack by
                    Tech-Adopter Status
Table 30    Interest in Downloading Ringtones from Movie Soundtrack by
                    Advanced CE Ownership
Table 31    Interest in Downloading Ringtones from Movie Soundtrack by
                    DVD Purchase Intention
Table 32    Interest in Downloading Movie Photos to Use as Wallpaper by Gender
Table 33    Interest in Downloading Movie Photos to Use as Wallpaper by Age
Table 34    Interest in Downloading Movie Photos to Use as Wallpaper by
                    Tech-Adopter Status
Table 35    Interest in Downloading Movie Photos to Use as Wallpaper by
                    Advanced CE Ownership
Table 36    Interest in Downloading Movie Photos to Use as Wallpaper by
                    DVD Purchase Intention
Table 37    Interest in Buying Specific Products Featured in the Movie by Gender
Table 38    Interest in Buying Specific Products Featured in the Movie by Age
Table 39    Interest in Buying Specific Products Featured in the Movie by
                    Tech-Adopter Status
Table 40    Interest in Buying Specific Products Featured in the Movie by
                    Advanced CE Ownership
Table 41    Interest in Buying Specific Products Featured in the Movie by
                    DVD Purchase Intention
Table 42    Interest in Downloading Specific Language Tracks by Gender
Table 43    Interest in Downloading Specific Language Tracks by Age
Table 44    Interest in Downloading Specific Language Tracks by Advanced
                    CE Ownership
Table 45    Interest in Downloading Specific Language Tracks by DVD Purchase
                    Intention
Table 46    Top 2 Rankings by Gender
Table 47    Top 2 Rankings by Age
Table 48    Top 2 Rankings by Tech-Adopter Status
Table 49    Top 2 Rankings by Advanced CE Ownership
Table 50    Top 2 Rankings by DVD Purchase Intention