Description
Product Category: Broadband Media
Price: $2500
Release Date: Q3 2009
Authors: Michael Greeson
Pages: 37
Tables: 30
Figures: 3
Summary
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According to TDG’s primary research, more than three-fourth of adult broadband users perceive widget-based net-TV applications as a valuable addition to their TV experience. In fact, more than one-fourth of these same consumers believe these applications would be “extremely valuable.”
But which widget-based TV apps are most compelling to consumers? Which are most likely to differentiate new Internet-enabled TVs and video platforms? Which are most likely to lead consumers to spend more each month with their PayTV provider?
These billion-dollar questions have remained unanswered – until now. Earlier this year, TDG worked with Intel to evaluate 26 different widget-based net-TV applications in five separate categories including:
- 11 video applications such as an integrated video search/recommendation engine;
- Three music and photo applications such as online photo management and on-demand personalized music services such as Pandora;
- Three personalized advertising and media clipping applications;
- Six on-demand information applications such as news, weather, sports, and stocks; and
- Three online shopping (eBay), instant messaging, and TV-based social network applications.
For more information on the specific applications evaluated in this new report, or to place an advance order, please contact Greg Stockard at 469-287-8040 or gs@asktdg.com.
Table of Contents
Key Findings
1.0 Introduction
1.1 Preliminary Comments
1.2 Methodology
2.0 Appeal of “Widget Toolbar”
3.0 TV and Video Applications
3.1 Generally
3.2 Gender
3.3 Age
3.4 Income
3.5 Ethnicity
3.6 Education
4.0 Widget-Based Music and Photo Applications
4.1 Generally
4.2 Gender
4.3 Age
4.4 Income
4.5 Ethnicity
4.6 Education
5.0 Widget-Based On-Demand Information Updates
5.1 Generally
5.2 Gender
5.3 Age
5.4 Income
5.5 Ethnicity
5.6 Education
6.0 Widget-Based Dynamic Advertising & Soung/Image Clipping
6.1 Generally
6.2 Gender
6.3 Age
6.4 Income
6.5 Ethnicity
6.6 Education
7.0 Widget-Based eBay, Instant Messaging, and Social Networking Applications
7.1 Generally
7.2 Gender
7.3 Age
7.4 Income
7.5 Ethnicity
7.6 Education
List of Figures
Figure 1 – Top 5 Widget-Based Video Applications
Figure 2 – Widget-Based New Media Applications
Figure 3 – Consumer Interest in Widget-Based TV Applications
List of Tables
Table 1 – Value of Widget-Based Video Applications
Table 2 – Gender & Widget-Based Video Applications
Table 3 – Age & Video Applications
Table 4 – Income & Video Applications
Table 5 – Ethnicity & Video Applications
Table 6 – Education & Video Applications
Table 7 – Value of Widget-Based Music and Photo Applications
Table 8 – Gender & Widget-Based Photo & Music Applications
Table 9 – Age & Widget-Based Photo & Music Applications
Table 10 – Income & Music/Photo Applications
Table 11 – Ethnicity & Music/Photo Applications
Table 12 – Education & Music/Photo Applications
Table 13 – Value of Widget-Based On-Demand Information Updates
Table 14 – Gender & On-Demand Information Updates
Table 15 – Age & On-Demand Information Updates
Table 16 – Income & On-Demand Information Applications
Table 17 – Ethnicity & On-Demand Information Applications
Table 18 – Education & On-Demand Information Applications
Table 19 – Value of Widget-Based Dynamic Advertising & Sound/Image Clipping
Table 20 – Gender & Widget-Based Dynamic Advertising and Sound/Image Clipping
Table 21 – Age & Widget-Based Dynamic Advertising & Sound/Image Clipping
Table 22 – Income & Dynamic Ads and Media Clipping Applications
Table 23 – Ethnicity & Widget-Based Dynamic Advertising & Sound/Image Clipping
Table 24 – Education & Widget-Based Dynamic Advertising & Sound/Image Clipping
Table 25 – Value of Widget-Based Access to eBay, Instant Messaging, and Social Networking
Table 26 – Gender & Widget-Based Access to eBay, Instant Messaging, and Social Networking
Table 27 – Age & Widget-Based Access to eBay, Instant Messaging, and Social Networking
Table 28 – Income & Widget-Based Access to eBay, Instant Messaging, and Social Networking
Table 29 – Ethnicity & Widget-Based Access to eBay, Instant Messaging, and Social Networking
Table 30 – Education & Widget-Based Access to eBay, Instant Messaging, and Social Networking