In Five Years, Annual Viewing Will Equal 10% of All US TV and Video Consumption
January 31, 2013 (Frisco, TX) – In a new report released by TDG, Tablet Diffusion and Its Impact on Video Use – Forecasts and Recommendations, iPad and other tablet video use by American consumers is forecast to rise dramatically over the next five years, driving significant changes in the business landscape for television and online/Over-the-Top (OTT) video.
According to Bill Niemeyer, TDG Senior Analyst and author of the new report, “The breakout sales success of iPads and other tablets, combined with the incredible popularity of watching video on those devices, means that a significant shift in American media consumption is underway.” The report forecasts that, based on TDG consumer research, trends in tablet sales and use will result in 58 billion hours of TV and video being viewed on tablets in 2017, equal to 10% of all current TV, video, and OTT consumption.
“We estimate that 65% of US households will own tablets at the end of 2017 and the average number of tablets per household will more than double from current levels,” notes Niemeyer. “This will create major new opportunities and challenges for content providers, TV networks, multichannel operators, and advertisers. These companies need to be actively exercising their tablet strategies now, not later.”
TDG’s new report reviews the role video plays in the strategies of key tablet companies – Apple, Google, Amazon, and Microsoft – and how this will drive competition and growth in the tablet market. The report estimates worldwide and US tablet sales from 2010 to 2017. It also forecasts US household penetration of tablets, total tablet use, and tablet video use from 2010 to 2017.
Tablet Diffusion and Its Impact on Video Use includes suggested strategies for best leveraging the tablets’ opportunity for TV incumbents (networks, multichannel operators, and television production companies) and online/OTT video enterprises. The report also reviews tablets’ TV, online video, and OTT advertising and app opportunities.
This new report is offered exclusively to TDG Members. For more information on becoming a member, visit www.tdgresearch.com or contact our Research Services Team now at 469-287-8050.
About TDG Research:
TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media – whenever and wherever they may be. For more information, visit our website at www.tdgresearch.com.